I have been asked on a number of occasions the following statements:
How do you generate people to your blog? How do I start a blog? How to I keep doing it? What makes it fun? How can I make it popular? etc.
That is a variation of things that I have been asked by people (both that I know, and that I don’t). Not to toot my own horn (although this is my blog…so it shouldn’t matter!) but, I get a pretty steady number of blog visitors. Even when I don’t post for a while, the numbers are still pretty up there. So, I decided to consolidate all of my (semi-) extensive knowledge to help others. This is my Oprah moment. (not really).
HOW TO GET STARTED:
So, you don’t have a blog yet? First, I will ask if you have had one before? If you have, you should think long and hard about where to go to get your blog started. I have used a number of services prior to getting settled on WordPress. When I had my first blog, it was just posting on my old Myspace page. If blogging is something that you are going to do on a more steady basis then you don’t want to post your blogs on your Myspace page, or as Facebook notes. The reason for this is because there is a certain level of promotion that having a blog attached to your social networking site brings. Prior to WordPress I used blogger.com. There are a number of free services out there to choose from, so my advice is to look around and test the water. There are benefits to each, and the more you know before hand, the better you will be. I would even go as far as opening accounts on two sites that you are thinking about, and trying them out for a few days. Just play around. Maybe even preview it for a friend. You must make sure that your blog is easy to navigate, both for the reader, but most importantly, for yourself.
HOW TO BLOG:
It is probably no secret that when you are blogging, proofreading is a must. Now, I am not saying that you must have perfect grammar, or anything of that sort. However, you should look through it to make sure that everything that you have said makes sense. Now, I usually only go through it once, and there are sometimes things that I miss. However, the important part of this process is that you have to know when to over proofread. If you are writing something that could potentially be scandalous, or generate a lot of buzz, you MUST make sure your writing is near perfect. Here are some examples of when to be overly, and when not to be, overly cautious:
- Writing about shopping for dog food…not so much.
- Writing about how you think the liberal media is responsible for teen pregnancy….PROOFREAD PROOFREAD PROOFREAD!!!
There will always be people who are basing their comments on how you write, and not the ideas. The more discussion that your post could generate, the more likely it is for someone calling you out on a technicality. Another reason for good writing is that you want your blog to be easy to read. As a reader, I will know within the first few sentences what I will think about your blog as a whole. I have come across a number of blog entries that I just stop reading. They are just too hard to follow, and there have been times where I just comment and say “Hey…I couldn’t even get through this entry!”
WRITING STYLE: Under how to blog, falls the writing style. Personally, I use different types. The longer your entry will be, the more entertaining you should try to make it. When you know that you have a lot to say, try to add things that allow a break from the material. This comes in the form of parenthetical side notes on this blog (Like this one. It really has nothing to do with the post, and the entry could usually do without it, but it adds a little flair to give the reader a break, and time to process what is being said). On my “Mini-Blog” series I don’t worry about giving that extra flair, because those are usually 2 paragraphs, or even 3 at the most. This might sound sad, but people don’t like to read a lot. If you are getting starting in the blogging game, you will have try to keep it short. Especially if you don’t have something interesting to talk about. Remember, this is the internet. People’s attention spans aren’t that big.
BLOG TYPE:
This blog is not a niche blog by any stretch of the word. Don’t know what that is? Well, a niche blog is a blog that can be marketed at a certain group, like someone who just blogs about cooking for example. Their entire blog is dedicated to all things cooking. There are people who have multiple blogs to cover the broad spectrum of topics that they have. This now takes us back to finding the right place to host your blog. Here on WordPress, I have the ability to place my entries into different categories (haven’t noticed…head towards the bottom of this post. Check them out). This way I can blog about a variety of different topics, thereby not having a niche blog. Are there benefits to having a niche blog? YES! If you have a niche blog, the chances of you getting a big following is much, much bigger. If people know that your blog is all about cooking, they will be drawn to it when they need something cooking related because they can count on you having posted something on cooking. Unlike blogs that are like mine, where you don’t really ever know what you are going to get. The benefits to have a more sporadic blog like mine, are few and far between. One benefit would be that you can have a broader audience, however that also means that a person would be less likely to come back to my blog if they are looking for something specific.
Now, if you would like to expand your blog, then you are going to want to avoid writing too much about what happened to you on Tuesday. No one really cares, unless you can being it in and make it east to relate to. These posts are okay once and awhile, but if you do it all the time it will limit the number of readers you have. Sometimes, believe it or not, people find it creepy to read about the days of people they don’t know.
NAME DROPPING:
This is a big no no. There are very few times when it is acceptable to name drop. If you are talking about the time you went to the grocery store and ran into Neil Patrick Harris buying cucumbers, that is all good! I would LOVE to read about that. If you are talking about how you and Molly Sue are fighting over your boyfriend, that is a no no. Not just because it is negative and Molly Sue would prefer you not to, but also because by writing about Molly Sue you are limiting your audience. Is it ever okay? Yes, but NOT when you are starting out. I have done this on occasions, like when I wrote my “College Dropout” blog. That was fine because I was writing about particular things that I was going to miss, and therefore I included certain people (and things we did together) to make the experience more real. I used the name dropping to enhance the blog entry. Just like talking about Neil Patrick Harris at the grocery store would enhance the entry.
MARKETING:
Seriously? Yes, I am serious. Reader will rarely come to you first. When you first start out, you have to make the readers come. There are several ways of doing this. Number one is obviously to post your links where ever you can. Don’t worry about over doing it. As you start to generate more hits, you can reduce this practice. Here is the thing, the more views that you get, the higher up on the GOOGLE search list you are. NAMEING is a huge part of this. You want something short and sweet. JOEALMUN is my short and sweet. When I first started blogging if you searched JOEALMUN on google it gave me results for Joe Salmon. Now, when you google it, all the entries are previous blog entries of mine. On a related note, when your blog asks (under settings usually) if you want to make your entires un-searchable on search engines, you need to say NO! If you say yes, then it will limit the ways that people can reach and find your blog.
Another thing is when you name blog posts, you should make it something that people want to read. Don’t worry about being raunchy. There is an entry that I did entitled ”Things I Like in My Mouth”, now, don’t you want to go and read that? I bet you do. If anything just to find out what it is all about!
I am sure that there are other things that will aid you in having a successful blog, but to be honest at the moment I just can’t come up with them! Now, feel free to use these and let me know if these were things that helped you. Did you already know this? Was this helpful? Want to know more? Was there something that YOU think I left out? Feel free to ask! Also, if you have a blog, I would LOVE to check it out. Leave the link in the comments.